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Insight Report - One size does not fit all
Without doubt, the Australian Small and Medium Enterprises (SMEs) market is a strong and lucrative market for banks and the Australian economy. However, SMEs are a very large and diverse group and a continuous problem that banks face, is really coming to terms to understanding the banking needs of SME clients.
This report examines the differences in banking needs and features between SMEs of different sizes by segmenting SMEs according to their annual revenue, using data collected by RFi in a survey of SME operators conducted in March 2011.