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The world is rapt in a frenzy of social interaction. The online environment is volatile because it is relatively anonymous and mostly unregulated – and volatility is not a bank’s favourite word. It is even more of a concern for a private bank, due to the higher expectations held by private bank clients and the larger amounts of wealth clients bring to the relationship.

This report addresses some of the issues surrounding social media, and particularly those issues which may be encountered by a private bank when implementing a social media strategy. It does not seek to answer the question, ?How do we use social media?? Rather, it seeks to orient a private banks views towards an appropriate, client-centric model of social media interaction and the possibilities that lie within.