Research Store

Analysts, forecasters and lenders have long been trying to predict the future of the turbulent Australian mortgage market, with varying success. Perhaps the key question, at this time, should be what do consumers want from their mortgage and provider? RFi’s latest report, “Understanding tomorrows borrower” looks at the buyer of tomorrow and examines the key factors in their consideration of a mortgage. The report focuses on 3 key segments of the market, the first home buyer, the potential refinancer and the investor. Drawing on findings from RFi’s June 2011 survey “Understanding Tomorrow’s borrower” provides insights into buyers channel preferences, switching intention, choice factors and more.