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Best Practice - Leveraging the Online Mortgage Channel
The internet has been increasing its presence in consumers’ lives for many years and RFI survey results show that it is steadily becoming a popular application channel for mortgage applicants. Results from the June survey show that 3% of respondents applied for their home loan by the internet more than six years ago, while 10% of respondent applied for their home loan online in the past 1-2 years. This report examines why the mortgage market should capitalize on this trend through the introduction of an online mortgage channel, and the necessary steps needed to ensure its success.