RFI Research Methodology

1. Phase One:

Understanding the client and the question.

This is perhaps the most critical part of the process. RFI's senior strategic advisors and researchers will meet with the client and all key stakeholders to ensure that we have a thorough understanding of the strategic question(s) the client is looking to answer and which business decisions the client is looking to support. This understanding shapes the formulation of the research and allows RFI to feed back raw data and intelligence that is pertinent as and when it becomes available. It is also critical for phase five.

2. Phase Two:

Secondary market research

In order to gain a better understanding of a chosen market, RFI begins its research process by leveraging available secondary research data from industry bodies and governmental sources. These sources include statistical bodies, industry associations, central banks, regulatory bodies and supranational organisations.

This phase of the research process is undertaken by RFI's experienced market researchers.

3. Phase Three:

B2B or B2C customer research

Using the information gained via secondary research RFI is able to put together targeted B2B and B2C research surveys in close consultation with its clients. These surveys afford an understanding of what is valued in terms of servicing levels, product features and what factors influence choice of provider or switching behaviour.

B2B and B2C surveys are designed by RFI's experienced market analysts in consultation with clients. The surveys themselves are then conducted by RFI consumer researchers.

4. Phase Four:

Competitor research

Having gained an understanding of the project from a market and customer perspective RFI conducts in-depth competitor research via in-depth primary interviews with industry executives and customer experience studies. This enables RFI to gain an understanding of how the competitive environment is changing and – with the information gleaned through phase 3 - how the market is meeting the demands of the client-base.

This phase of the research process is conducted by RFI's experienced market analysts and strategic advisors and helps to provide validation for any findings resulting from the first two phases.

5. Phase Five:

Competitor research

Once the first four phases of research have been completed, RFI brings together the elements of information to analyse and formulate opinion. This in turn facilitates identification of strategic market opportunities for RFI's clients.

This concluding part of the research is conducted by RFI market analysts and strategic advisors and is also presented on site by RFI strategic advisors with any follow up required or further support.

Back to Top