Expertise and Capabilities
Introduction
Retail Finance Intelligence (RFI)
Retail Finance Intelligence (RFI) is a strategic research business that delivers primary research and tailored advice by combining market and customer analytics. RFI's analysis is underpinned by B2B and B2C primary research, which enables RFI to make practical recommendations based on key issues affecting any segment of the market.
Topic areas are reviewed from both a competitor and customer angle in order to correctly assess the needs of the market and the gaps in client offerings. This approach enables RFI to identify key areas of opportunity within chosen markets and to provide insights that lead to actionable recommendation.
RFI delivers research that is rigorous, innovative and strategically relevant. Our research solutions and services give clients the competitive advantage to stay ahead of the field in meeting the challenges of addressing customers' changing needs today and allowing them to maximise opportunities and win greater market share tomorrow.
Expertise & Capabilities
RFI's approach to research is about providing strategic solutions. We review our clients' issues and develop a tailored research approach to provide valuable strategic advice so our clients are better suited to make informed business decisions.
With this in mind, we work closely with clients from brief to final reporting to ensure we focus on the key issues and deliver findings that make clear the ideal way that our clients can move forward with certainty.
Primary research
We utilise a range of primary research methods to reach the right people with the correct and relevant information.
Consumer Insight
Customer research and analysis - Qualitative and Quantitative
Our quantitative research expertise includes:
- Consumer surveys
RFI conducts consumer surveys in all areas of financial services, providing clients with industry specific expertise and the ability to target specific consumer segments. - B2B surveys
RFI conducts B2B surveys in areas such as mortgage brokerage and financial planning.
These can be conducted by phone, internet, face-to-face, direct mail or by local distribution.
Our qualitative research expertise includes:
- In-depth interview with industry experts/executives
- In-depth customer interviews
- Focus groups
RFI provides both quantitative and qualitative research to cover a wide range of different types of customer research projects, including (but not limited to):
- Advertising pre-testing
- Segmentation studies
- Developmental research
- Choice modelling
- Customer profiling
- New Product Development
- Conjoint analysis
Market and Competitor Insight
RFI conducts a number of in-depth interviews with industry executives covering a range of topics on new and emerging trends within financial services. These in-depth interviews provide valuable insight on trends in financial markets in Australia and around the world. RFI can then provide clients with a comprehensive analysis of both domestic and overseas markets.
Through consideration of overseas markets, RFI is able to incorporate lessons learned and best practice into its views on the markets analysed. The aim of the analysis is to provide clients with a picture of where their market is heading and what implications for competition will be for them going forward.
Consultations are also used by RFI to conduct competitor research via in-depth interviews with industry executives. When combined with related customer experience studies, RFI provides clients with a comprehensive review of changes in the competitive environment as well changes in market demand.