"RFi’s in depth knowledge of the Australian banking industry and the issues it faces, enables them to provide powerful consumer insights and market analysis which set them apart from other research agencies."
Executive Manager Research - Commonwealth Bank
"It is actually a welcome relief to be able to not only receive independent information from a reliable source but also to be able to query and delve deeper into the information."
General Manager –Westpac
"RFi are one of the few companies that I have found that are able to combine a knowledge of banking with the capabilities to conduct robust research and analysis"
Head of Customer Research - HSBC
"I have found the intelligence sourced and shared to be of immense value in better understanding the competitive environment we operate in. The team at RFI are always efficient in response and keep our needs at the forefront of their priorities at all times."
Marketing Director – ANZ
"RFi is an independent source of client information that helps us drive our business decisions and better understand the thoughts and feelings of our target clients."
Executive Manager - Commonwealth
"RFi provide a service that delivers actionable & cost effective insight into our target consumers needs & trends that is really valued by our business."
Head of Retail Banking Insights - Suncorp
RFi are very very good at turning things around in next to no time. The team is responsive and possesses a fantastic wealth of industry knowledge. (They) understand the dynamics of our business which makes our partnership seamless and wonderfully easy.
Marketing Manager, Genworth Financial
Partnering with RFi has been an absolute pleasure not only because of the quality outcomes they delivered but in how they worked with us... Easy to work with, adapting to the way we wanted to do things, my experience with RFi stands out as exceptional.
Director, Deals Innovation PwC Australia
Our participation in the Contactless project has provided us with invaluable insights into the current landscape and appetite for growth that have informed numerous projects in our development pipeline.
Senior Research Manager, ING Direct
As an independent information source who understood the opportunity and with the ability to deliver robust research and subsequent analysis RFi really helped us to further develop our business plans!
Head of Product Innovation, Eftpos Payments Australia Limited (ePAL)

About Us

RFi specialises in business intelligence and is a leading provider of specialised strategic research, market intelligence, and advisory services to financial services institutions in key global markets. Headquartered in Sydney, Australia, and with offices in London and Singapore, RFi consistently provides clients with tailored advice and independent intelligence relevant to their specific markets.

With a core focus on delivering insightful, valuable and actionable research within the banking sector both locally and internationally, RFi’s offering covers retail, SME, corporate, investment and private banking.

RFi’s insight enables clients to identify customer needs and preferences, opportunities or threats in the competitive landscape and how best to address these issues to gain competitive advantage.